I am currently working with research agencies, teaming with them and collaborating to deliver Data Analytics solutions.

These include Segmentation, Key Drivers, Brand Mapping, MaxDiff and Conjoint.

I can also help if the need isn’t well defined and consultation is needed over what approach might work best.

I also offer bespoke training in Statistics and Data Analytics.

My mission is to deliver Data Analytics in plain English, ensuring outputs always answer the business question.

For training, I put all my years and strands of teaching experience to ensure the training is as engaging and fun as possible, as well as being useful

Absolutely. I love getting involved in brainstorming and problem-solving when a tricky or ambiguous brief comes in. I will offer advice and guidance on how best to incorporate Data Analytics. And if I don’t think there is any need, I’ll say so.

I am frequently involved in brainstorming when the brief is first received.

Next, I advise on questionnaire design and any sampling or weighting issues.

After running the Data Analytics and talking through the outputs, I am often involved in debriefing the results to the client

I collaborate with agencies and become an extension of their internal team.

If you need to completely outsource, I’m also more than comfortable taking a brief and operating on my own.

I hold a Master’s in Statistics from the London School of Economics and a Bachelor’s in Economics and Statistics from Edinburgh.

I am a Guest Lecturer at the LSE. I am also a reviewer for the International Journal of Market Research and Applied Marketing Analytics.

I also work for the University of London as a Deputy Chief Examiner for the EMFSS programme and and Online Tutor for the IFP Statistics for Computer Science programme.

I am a Chartered Member of the Market Research Society and a Fellow of the Royal Statistical Society.

I can offer a fixed price per project or a day rate.

Please get in touch.